Gifts That We Can Keep on Giving

Wednesday, 2020-01-01


With everything that has already happened in the first two months of the year, Christmas and New Year celebrations feel so long ago already. But for the thousands of children who attended and received gifts at My Dream in a Shoebox gift-giving events held throughout December last year, the gifts they received and what they mean will stay with them for a long time.

For every week of December 2019, My Dream in a Shoebox (MDIAS), an annual education campaign of TeamAsia, set out to give away thousands of shoeboxes that corporate and individual donors have given throughout the year. Together with volunteer “Dream Builders” from different companies and organizations, MDIAS distributed shoeboxes containing school supplies to children supported by the Payatas Orione Foundation, Christ the King Parish, San Pedro Calungsod Parish, and Ascension of Our Lord Parish in locations across the metro, from Quezon City to Muntinlupa. Some donors also sent shoeboxes straight to MDIAS partner communities in the provinces.

“We believe in the work MDIAS is doing. We have been taking part in this activity since 2009,” said Gigi Juico, Genpact’s single point of contact for CSR and Diversity and Inclusion. Genpact is one of the staunchest supporters of the program. Their volunteers were present in all four gift-giving days.

Assistant HR Manager of TDS Global Solution Cherry Lou Juevasano said, “We’re a lean company, but we have been supporting MDIAS since 2016. We find the experience of helping and giving gifts to children fulfilling and priceless. Nakakataba ng puso.”

Other companies who were present at the gift-giving events were: HSBC, Teledevelopment Global Solutions, Green Giant FM, BedaComm, Majorel, Cushman & Wakefield, and ANZ.

But My Dream in a Shoebox is not about just the boxes of school supplies given out in the holiday season. Beyond material help, MDIAS hopes that these gifts would encourage these children to pursue their dreams of a brighter future by staying in school. Too many children, because of poverty, have given up on their dreams and it is MDIAS’s vision is to bring these dreamers back and to build solid futures for them.

The work of building children’s dreams does not stop here, the work goes on. There are still more disadvantaged children to inspire and to encourage. MDIAS is looking for more donations to sponsor our scholars. This educational support for disadvantaged kids through an educational assistance of Php 3,000 per child. This provides for their uniform, school supplies, and allowance for a school year. This is a gift people can keep on giving all year long.

My Dream in a Shoebox is still open for individual and corporate donors and partnerships. To make #BiggerDreams come true, call +632 8 847 3500 or email [email protected]

 My Dream in a Shoebox’s mission is to equip less-fortunate Filipino children with school supplies and to inspire them to dream and reach for a brighter future. This annual education campaign is spearheaded by the integrated marketing experience agency TeamAsia. So far, through the help of individual and corporate partners, MDIAS has collected and distributed nearly 400,000 shoeboxes and have given educational support to more than a hundred students in Basilan, Zamboanga Sibugay, Sulu, and Zambales, among other less-fortunate areas in the country.

For more information on how to support this cause, log on to or follow My Dream in a Shoebox on Facebook and Instagram


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